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Consumer sentiment improves slightly in August – survey

By August 26, 2025No Comments

Consumer sentiment recovered in August from a near two-year low as concerns about the impact of tariffs on European Union exports to the US appeared to ease, a survey showed today.

The Credit Union Consumer Sentiment Survey improved to 61.1 in August from 59.1 in July. The reading is below the 72.1 level posted in August 2024 and far lower than the long-term survey average of 83.8.

Ireland is among the countries most exposed to President Donald Trump’s sweeping economic policies, with a significant proportion of employment, tax receipts and exports dependent on a cluster of mainly tech and pharmaceutical US multinational companies.

But a late July deal that set a 15% tariff on most EU exports to the US fell well short of widely feared worst-case scenarios and appears to have reduced uncertainty among Irish consumers, the survey’s authors said in a statement.

Despite the uptick, “the main message of the survey is that elevated living costs remain a key issue for many Irish households,” said David Malone, CEO of the Irish League of Credit Unions.

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